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Tzarina on Simon's back in an autumn vineyard

We've been here since the early days.

Simon started building websites in 1996 and established Webstudio in 2004. Today, we help businesses across Australia make better use of web technologies.

It started at 9.6K.

Simon coded his first website from scratch, hosted it on CompuServe and uploaded it through a 9.6K modem. It was slow. The possibilities were not.

Simon and Tzarina working side by side

The long view.

Webstudio opened in 2004 as websites were becoming part of everyday business. Since then, we have guided clients through search, mobile, ecommerce, cloud software, automation and AI. Trends come and go. One useful question has stayed the same. Will this make the business better?

Aerial view of clear water beside a sandy point

Why the mix matters.

A website question can uncover a positioning problem. A slow process may need better decisions before it needs software. We bring business, finance, web, analysis and development together so the recommendation works commercially as well as technically.

Team planning around a table of printed designs

Simon Bank

Founder, Director & Business Advisor

Simon has been building websites since 1996 and founded Webstudio in 2004. His experience spans business ownership, marketing, advisory, finance and web development. He spots the commercial question hiding inside the digital one, then helps clients decide what is worth doing.

Bachelor of Business, Qld University of Technology & University of Canterbury

Simon Bank

Tzarina Smith

Director & Software Architect

Tzarina turns complex needs into clear solutions people can use. With more than 8 years across business analysis, software architecture and delivery, she is especially good at finding the real problem, mapping how work should flow and keeping people at the centre.

Tzarina Smith

Better together.

Simon brings commercial and customer perspective. Tzarina brings structure, systems thinking and delivery discipline. Together, we can move from the boardroom question to the detail that makes the answer work in daily use.

Simon and Tzarina on a hillside

The right people.

Our wider team adds design, content, development and specialist capability as needed. Simon and Tzarina stay close to the work, so you get the right expertise without being passed around an agency relay race.

Simon and Tzarina working together at a laptop

How we show up.

Listen closely

You know your business. We start there.

Think commercially

Good ideas need to earn their place.

Explain plainly

We make the technical parts understandable.

Build carefully

Everything we create has a job to do.

Stay involved

We support the work and the relationship for the long haul.

Working everywhere

Distance rarely gets in the way of a productive conversation.

Bring us the idea.

It doesn't need to be polished. If there is an opportunity worth exploring or a problem you are tired of working around, we're happy to talk.