Insights.
Practical thinking on websites, marketing, automation and AI for business owners who want to make better decisions.
Latest articles.
Short reads and longer guides from the Webstudio team.
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SEO Blogging: How to optimise your blog posts
Blog posts are an essential part of any content marketing strategy. They build trust with your customers, engage and attract potential new customers – and they work to establish you as an expert in your field. They also have a key part to play in driving traffic to your website – and helping your site […]
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The Power of Authenticity – Does Your Brand Strategy Genuinely Reflect Who You Are?
Your brand is how your business is reflected to the world - and it’s so much more than your logo and font choice. It’s your imagery, it’s the way you make your product or deliver your service - and it’s your people.
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Business Growth Tips – Start The Year on the Right Track
While we’re not exactly where we thought we’d be entering 2022, nevertheless - we are glad to be back into the swing of things. We’ve already got some incredibly exciting projects in the mix - and even more on the horizon!
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Print Is Alive! The value of a quality magazine as a marketing platform
If you haven’t already gathered, we are big fans of the team over at FOCUS Magazine. It’s not just that their publication is beautifully created - though this always makes for a lovely reading experience. The way they bring all cross-sections of our community together is just what we need right now.
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Search Engine Optimisation (SEO): What it is – and why it should be incorporated into your marketing strategy
Search Engine Optimisation. Three little words that represent a big, scary idea for many business owners. We are often approached by clients, saying they want to improve their rankings in Google.
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Coopetition: What is it and how is it good for business?
We operate in a free and competitive market, which is great for many reasons. The nature of competition is that it encourages players in the market to constantly lift their game, while improving the value they offer to their customers.
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Different learning pathways: How I’ve created my own
I haven’t got a shred of formal qualification to do what I do. Shock horror! I studied accounting and finance, with a smattering of computer programming in my first year of university (C++, Java, object-oriented theory etc), but that’s about it.
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Storytelling in a Pandemic – Conveying Brand Authenticity, Digitally
Every day, you are building your brand story. The projects you work on, the products you ship out - are all creating word of mouth attention for your business.
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Direct .au registration launching in March 2022
The Australian domain name regulator, auDA, recently announced that direct .au domain name registrations will start in March 2022.
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